Londonbeautycompany LTD t/a London Loves Beauty Privacy Policy

1. Introduction Welcome to Londonbeautycompany LTD t/a London Loves Beauty (“we,” “our,” or “us”). Your privacy is important to us, and we are committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable data protection laws.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from londonlovesbeauty.com or londonlovesbeauty.co.uk (the “Site”).

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

2. Data We Collect When you visit the Site, we automatically collect certain information about your device, including:

• Web browser type

• IP address

• Time zone

• Cookies installed on your device

• Individual web pages or products you view

• Websites or search terms that referred you to the Site

• Information about your interaction with the Site

Your data will also be shared with third-party apps including Beautiful Abandoned Cart Emails for the purpose of recovering abandoned carts. The data they process includes:

Personal Data:

• Name

• Email

Non-Personal Data:

• Transactional Data

• Account Creation Date

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

• Name

• Billing address

• Shipping address

• Date of birth (if you choose to be included in a third-party birthday reminder app)

• Optional brief survey responses

• Voluntary product reviews

• Voluntary purchasing questions

• Payment information (including credit card numbers, PayPal verification, email address, and phone number)

3. How We Use Your Data We collect and process your personal data for the following purposes:

• To process and fulfill your orders

• To communicate with you about your order

• To provide customer support

• To comply with legal obligations

• To improve our services and website functionality

• To screen for potential risk or fraud

4. Sharing Your Data with Couriers and Delivery Partners To ensure the successful delivery of your order, we may share your contact details with our courier partners and, where necessary, their third-party final-mile delivery partners. This data is provided strictly for the purpose of delivering your order and includes:

• Your name

• Delivery address

• Contact phone number

• Email address (if required for tracking notifications)

We require our couriers and any third-party partners to handle your personal data in accordance with data protection laws and only for the purpose of fulfilling the delivery.

5. Text Marketing and Notifications By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form, or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 30 a month. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link provided within any of our messages. Message and data rates may apply.

6. Legal Basis for Processing Data Under the UK GDPR and EU GDPR, we process your personal data based on the following legal grounds:

• Contractual necessity: Processing is necessary to fulfill our contract with you when you place an order.

• Legitimate interests: We have a legitimate interest in ensuring the efficient and successful delivery of your order.

• Consent: In some cases, we may request your explicit consent to share additional details with couriers or third-party partners for enhanced tracking services. You can withdraw this consent at any time.

7. Behavioural Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by:

FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

8. Retention of Your Data We will retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal and accounting requirements. Once the retention period expires, your data will be securely deleted.

9. Your Rights Under UK & EU Data Protection Laws You have the following rights under the UK GDPR and EU GDPR:

• The right to access your data

• The right to request correction of inaccurate data

• The right to request deletion of your data (subject to legal obligations)

• The right to restrict processing

• The right to data portability

• The right to object to certain processing

• The right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled

To exercise any of these rights, please contact us at clientsupport@londonlovesbeauty.com.

10. Data Security We take appropriate technical and organizational measures to ensure the security of your personal data and protect it against unauthorized access, alteration, or loss.

11. Updates to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically.

12. Contact Information If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at: London Loves Beauty
Berkeley Suit, 35 Berkeley Square, Mayfair, London, W1J 5BF, United Kingdom
Email: clientsupport@londonlovesbeauty.com