Palettes are all the rage these days among makeup-loving ladies because they conserve space in their cosmetic cases and there’s one brand who really does do them quite like none other. Founded just a few years ago in 2014 by its mother brand Seed Beauty, ColourPop is known to carry some of the most sought after eyeshadow palettes, lip palettes and contouring palettes available today. Besides being a 100% cruelty-free beauty brand, ColourPop is also committed to offering their highly pigmented liners, pencils, creams, powders and mascaras at price points that fit just about all budgets.