Yes — all of our products are 100% authentic. We source them directly from brand owners, manufacturers, or authorised distributors and stockists.
We take product integrity seriously and actively report any sellers we discover offering counterfeit items.
Every product sold on this website, as well as on our EU site (londonlovesbeautyeu.com), is brand new and unused.
You can shop with confidence knowing your purchase is protected by UK Trading Standards, Distance Selling Regulations, and the security provided by your payment method — whether that’s Visa, Mastercard, Apple Pay, or PayPal Buyer Protection. We’re committed to building a business you can trust.